Of all the rebranding examples, the rise of Marvel empire is my favorite. 6. Keds. The quotes should explain the motivation behind the change in brand. Since press release are one of the most effective way of reaching out to the media, you would like to categorize your press release as your number one tool for reaching out to journalists and influencers. It won't, and shouldn't be, a fast and easy process. The Helen Day Art Center in Stowe will turn 40 next year. Outside press release you can use your social media channels, paid advertisement or any other email marketing to communicate with your audience. Don’t be afraid to engage directly with your audience post-announcement to keep everyone talking about your news. We’re Excited to Announce that We’re Rebranding. Variety of company rebrand letter template that will perfectly match your needs. Please enter your email address. Posted in Company Announcements On Feb 19, 2016. Home » Blog » Marketing » Rebranding Done Right: 5 Examples You Can Learn From. Save on your PR budget by getting your news on over 350 media sites right away! The well-thought-out rebrand is finally ready to be launched. In this example, we will be using the second (2) case as an example for our templates, since the first is very similar, and better covered, with “product launch announcement emails” (discussed below). Create your new brand. Timeline used very simple design in their software update email template. Save my name, email, and website in this browser for the next time I comment. All these rebranding initiatives helped McDonald’s regain market share and increase revenue. A press release should be considered an single a part of an holistic rebranding communication plan. For example, if your sales or low, if you have low brand awareness, or if your marketing efforts aren’t kicking off, rebranding isn’t the answer. Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. Unlike the first simple example, another announcement email that I admired from Netflix is the following: A perfect teaser email with a catchy animated GIF. Today, after seventeen years, we’re releasing an updated brand identity, which includes a new logo, colors, and font. Don’t be coy in your subject line. When a company change their brand identity, investors and the general public would want to check and digest every word from the executives as it gives them an idea of how things will change and the likely implications. Don’t start without reading these tips, How Can Your Brand Cut Through the Noise? If you have a media list of industry relevant journalists, you can reach out to them with your press release informing them of changes to your brand or syndicate your press release to news sites and sharing some of the links on your email marketing campaigns and social media channels. However, we have seen countless cases rebranding gone wrong which results in bad press to the company. Doing this will help increase confidence in your stakeholders knowing that your company has a bankable record on how to manage changes and place the company on an upward trajectory. creation of a new look and feel for an established product in order to differentiate the product from its competitors The last paragraph before the boilerplate gives you yet another chance to make a statement and pass across your message. NewswireJet Blog is a resource center for all small business owners looking to learn all things press release and get to know the best SMB solutions in the market. Today its called Carya, which is a society within Calgary communities that encourages people of Calgary to discover their full potential and build flourishing relationships with their families and community. Hello from the world of Shockoe! In the rebranding process, we changed the logo, and all the names of our products. As part of our rebranding strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC. Rebranding press releases are often published same day the rebranding will be launched. Why We’re Rebranding: a Letter from Our CEO. When writing a formal or business letter, presentation style and also layout is key to earning a good impression. Before the public rebranding announcement, the company shared its new look with community members via an exclusive live stream event, which was promoted through the series of email teasers shown below. Most writers jump to the quote section immediately after the first paragraph, but it will be more effective to use the second paragraph to further explain the benefits of the change in brand name. Propel Marketing announces the business’ rebrand to ThriveHive, reinforcing the company’s investment in innovation and remaining unique in marketplace Keep the Conversation Going. Founded as the Associated Charities in 1910, it was largely known as Calgary Family Services since 1947. Stellar Customer Service, 10 Influencer Marketing Campaigns That Will Help Inspire You To Build Your Own, 5 Reasons Content Marketers Should Adopt Digital Branding, The Ultimate Social Media Branding How-To Guide For Small Business, Guidelines for Republishing and Sharing Content, A brand audit to find what needs to be changed, A creative brief detailing your goals and ideas, Know what pitfalls to avoid to save money, time, and energy. LAUNCH REBRAND. How To Write A Theatre Play Production Press Release, How To Write A Layoff Press Release Announcement (Template and Sample Included), How to Write a New Business Press Release Announcement (Samples and Template Included), How to Write a Business Merger and Acquisition Press Release (Samples And Template Included), The press release title (The Brand Switch Announcement), The introduction ( The 5Ws of the change in brand identity), Quotes from company executives ( Quotes from the top executives/CEO/Founder), The boiler plate ( About the company and contact details). It can also represent a subtle shift in focus. Keds has been a staple American brand for the last 100 years thanks to Charles Goodyear … Prep from the Beginning. Your email address will not be published. If people are searching for your old company name, a redirect will … Rebranding: A Letter From Our President & CEO. All rights reserved, Join our mailing list to get the latest buzz and updates in the digital branding world, Engineers & Geoscientists British Columbia, How to Digital Rebrand Your Small Business, The Brand Is Key to B2B Purchase Decision-Makers, Rebranding your local business? Address all of the new changes at the same time the rebrand is launched. An all-out rebranding for a large organisation is an intense activity that requires an immense amount of coordination across multiple teams. Over the last few months we've poured our hearts and souls into this release Coty’s rebrand is all about putting bold images first. At the center of their … As some of you might have noticed over the last few days, Shockoe is sporting a brand new logo. You should try your best to make the headline as catchy as possible so as to effectively generate curiosity and lead to more open rates. We want to share with you our rationale … First of all, we're really close to the 4.0 launch, just a few more weeks. This post is an example of a rebranding announcement email sent by large corporate brand to its audience. How will this rebrand affect me? Or at least a "rebrand… One of the critical stage in any rebranding process is communication as it helps the organisation connect with the public. 5. Take Airbnb as an example. A press release when used properly, can be a perfect vehicle for sending out series of messages to the public. Fortunately, rebranding is not uncommon -- many major brands, ranging from Dunkin' Donuts to Uber, have successfully rebranded in the past. Therefore, it is essential to write a…. Clear communication is essential, and this provides a good opportunity for the leadership of the organization to affirm their next direction and connect with both the company staff and the public. As hard as it may seem, organizations…, A news/press release has proven to be an effective advert strategy in the business world. No matter the strategy adopted, press releases play an important in the overall success of any rebranding communication plan. The title should include the new brand name or change in the brand. We went all in. It is a no brainer, that the he higher the open rate, the more successful you campaign. We help you do the heavy lifting and boost your brand/product awareness through our press release distribution services, Your email address will not be published. You’ll see the new look anywhere we’re out in public, like our website, Facebook, and Twitter; very soon you’ll see it in all of our products, as well. This includes your logo, brand color, company slogan, new company vision or mission statement and any change that can influence your brand perception. Timeline – Software update email. As they say, “If you fail to prepare, you prepare to fail.” One of the best … How To Write The Title. A great example of a practical rebrand, in February 2017 leading fashion brand Calvin Klein released a new logo. An effective announcement must demonstrate a coherent and complete switchover from the old visual elements to the new in every aspect of the business. Announcing a new brand externally is … Rebranding. As valued clients, we’re excited to announce that as of January 2017, we’re rebranding. If you're considering a rebrand, keep reading to learn how to rebrand a company, plus examples of other brands who've successfully rebranded their website, name, logo, or entire company mission and purpose. You want brand announcements to surprise and delight, not confuse or scare them away. Redirect Social Media Links. It’s the latest marketing trend in a whirlwind of efforts to appear fresh, new and relevant to today’s audiences. Depending on the adopted strategy, some PR firms would rather like to send out pre-rebranding announcements to create a kind puzzle before rolling out the full announcement while others adopt a different approach. Rebranding can mean a major overhaul to the look and feel of your small business or brand. In this example, you can see how effectively ELOQUII is announcing their new store’s location. To Our Valued Clients and Supply Partners, As many of you may have already observed, United Packaging has recently re-branded our company. The public may reject the new look or feel of the brand. This shows that even the largest and most-established brands have to search for ways to stay current and relevant to consumers demands. Major Rebrand Announcement Children First Early Intervention & Disability Support announces major rebrand to Growing Early Minds Western Sydney based early intervention leader, Children First Early Intervention & Disability Support, has unveiled a new name, a new logo and a new website as part of an extensive rebranding initiative. You want to make sure … You have finalized all of your new ideas, prepared your audience, created new social media accounts or updated the old, prepared for questions and now it’s go time. Rebranding can be a tough process for any organization. The 5Ws differ based on the type of press release, in this case the 5Ws would include WHEN the rebranding takes effect, WHY the rebranding, WHO is being rebranded, WHERE the rebranding takes effect or the rebranding event if any, and WHAT changes about the brand. We figured out that the name SysKit would fit us best since it’s short for system administration toolkit and that’s a field our company specializes in. The following are some of the best practices for writing an announcement email that deals with new company details such as a name change or rebranding. Lost your password? When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can … However, to keep a memory of who we were and how we started out, we kept the whale shape in there—notice the shape that the lette… Most companies use the same boilerplates for all their releases, but when it comes to rebranding press release, you would need to adjust a little bit. A theatre play production press release is a widely known and used method to communicate with the proposed audience and the media…. by Edwin Huertas May 22, 2018. These templates provide excellent examples of ways to structure such a letter, as well as include example content to work as an overview of design. You will receive mail with link to set new password. Laying off workers is one of the hardest decisions a leader will have to make. You can mention the company’s reputation for coming out stronger from internal changes. Tarekchemaly.com. Social media allows users and businesses alike to chat back and forth through direct messages and post comments. Initially, it looks similar to the previous one – but look closer. Also, if you want to create buzz or generate leads, a rebrand really isn’t your best first option. You can add up to two quotes from a company executive or two quotes from two different executives. Just in time for middle age, the center will acquire a new name and a new identity. 4. Soon enough, we came up with the new logo in the shape of the letters “S” and “K” to replace our previous logo’s colourful whale shape. Dropbox describes its new brand identity as being inspired by the creative work of its … A certain amount of risk comes with rebranding. This will further cement on the company’s good records and ensure and boost stakeholder’s confidence. Example of a business announcement email. Successful Rebranding Examples. Now is the time. Rebranding when done rightly can pivot a company to the next level, increase brand loyalty and investor confidence. Now isn’t the time to build suspense or make readers guess what’s inside your email. Your press release headline is an important part of the press release that ultimately determines the open rate your release. It primarily stands as the “About Us” of the press release. (It's intended to be used internally. Dropbox. Agency: Workroom. Here's a sample rebranding announcement that will provide a good starting point for you. Carya Company Rebranding Video. Marvel Cinematic Universe. Traditionally, the first paragraph includes the 5 Ws of a press release. A rebranding press release is the type of press release written when you are about announcing any change in your brand outlook. But oftentimes, a rebranding campaign focuses too much on the aesthetics and too little on the core components that drive it. We’re excited to announce that as of July 2019, we are rebranding with a new logo, color scheme, and website. Required fields are marked *. Coty. Your press release headline is an important part of the press release that … Big news! I thought that it would be a good time to update everyone on where Axero is going and what you can expect next. Tips, how can your brand Cut through the Noise process is communication as it seem... Out series of messages to the next time i comment that the he higher the open rate release... Best first option Blog » marketing » rebranding Done Right: 5 Examples can. Your release noticed over the last part in any press release learn from store ’ s location news over. N'T be, a news/press release has proven to be launched Graphics LLC to 8393 Creative Solutions LLC part... 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